How to integrate PushOwl and ECPower to leverage multichannel marketing of Shopify Store

In the ever-evolving world of e-commerce, engaging customers through multiple channels is crucial for maximizing engagement and sales. PushOwl, a powerful Shopify app, provides a comprehensive solution for sending email, web push, and SMS notifications. With its seamless integration capabilities, PushOwl enables businesses to harness the power of customer segmentation through ECPower, ensuring targeted and effective messaging.

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What is PushOwl?

PushOwl is a versatile Shopify app designed to enhance your communication strategies by allowing you to send email, web push, and SMS messages. By utilizing Shopify customer tags, you can connect ECPower segments with PushOwl, streamlining your messaging campaigns.

Learn more about PushOwl

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About Shopify App - ECPower Segment Management

ECPower is a tool for creating and managing customer segments based on Shopify order data. It consolidates various segments such as "first-time customers," "loyal customers," and "fans of specific product lines," allowing for tracking metrics like customer count, repeat purchase rate, Lifetime Value (LTV), and sales. Since ECPower's customer segments automatically synchronize with Shopify, they can be utilized across various Shopify tools.

Learn more about ECPower

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Integration Steps

Integrating PushOwl with ECPower is a straightforward process that can significantly enhance your marketing efforts. Here’s how you can get started:

1. Create Segments in ECPower:

ECPower offers a more extensive range of conditions for segment creation. Refer to documentation for more info.

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2. Setup Customer Tag Sync:

• Use Shopify customer tags to bridge ECPower segments with PushOwl. You can setup auto sync per segment. View guides for detail

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3. Build Segments in PushOwl:

Based on customer tags, create the same segments in PushOwl to complete the synchronization. You need to follow different steps for web push and email.

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Web Push: Executable through the Power bundle.

Based on subscriber's properties > Customer Tag

Then specify Shopify Customer Tag you've assigned in ECPower

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Email: Available in all plans.

Create segment > Contact Details > Custom Attributes> 'TAGS' > 'Contains'

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Then specify Shopify Customer Tag you've assigned in ECPower

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4. Send Messages via PushOwl:

Create campaign and select segments you've created in PushOwl.

Web push: Specify in 'Segments' section on detail setting.

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Email: Specify in 'Recipients' setting for each campaign

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5. Track Metrics and Growth in ECPower:

You can monitor the increase in customer numbers, detailed metrics, sales data, and other key performance indicators using ECPower segments.

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Advantages of PushOwl

PushOwl offers several benefits that make it a valuable tool for any e-commerce business:

• Multichannel Communication:
  • Cover all bases with SMS, web push, and email, all managed through a single product.
• Cost-Effective:
  • PushOwl provides an affordable solution for comprehensive messaging.

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Benefits of Integrating PushOwl with ECPower

Integrating PushOwl with ECPower allows you to delve deeply into your customer data, facilitating more strategic campaign planning. This integration enables you to determine which products to feature and promote, ensuring that each campaign is tailored to your customer’s preferences and behaviors.

By leveraging the combined strengths of PushOwl and ECPower, you can optimize your messaging strategies, drive customer engagement, and ultimately boost your sales.

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Get 20% Off PushOwl Services!

ECPower users now enjoy an exclusive 20% discount on PushOwl. To claim your discount, simply leave a message on their support chat!

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