TL; DR
In summary, AiTrillion users can leverage ECPower to gain deeper insights and track the growth of customer segments, enhancing their customer analytics and engagement strategies. On the other hand, ECPower users can utilize AiTrillion to create event-driven segments and expand their engagement channels with tools like loyalty programs, email, SMS, and more.
What is AiTrillion?
AiTrillion is an all-in-one app designed for comprehensive customer engagement. It offers a suite of tools to help you connect with customers across multiple channels and build lasting relationships.
Install AiTrillion in Shopify App Store
Key features include:
- Loyalty Rewards Program & Product Reviews: Enhance customer engagement and build trust through reward programs and authentic reviews.
- Email, SMS & Web Push Notifications: Reach your customers at the right time across various channels.
- Membership & Affiliate Program: Increase customer retention and attract more affiliates with targeted programs.
- Product Recommendations, Popups & Announcement Bars: Capture customer attention with personalized offers and timely announcements.
- Customer Profile & Account Page: Consolidate customer interactions and profiles on a single page for seamless engagement.
What is ECPower?
ECPower specializes in customer segment management, providing deep insights into customer behavior. It enables businesses to track the growth and performance of customer segments with high flexibility in setting conditions and criteria.
What You Can Achieve by Integrating ECPower and AiTrillion
Advanced Loyalty VIP Tier Management
With AiTrillion, you can build a points system and a VIP program with tiers offering higher earning ratios. This information can be synced with ECPower using customer tags.
In ECPower, you can manage customer segments based on their loyalty tiers. Track the number of members at each tier, measure revenue at the tier level, and analyze differences in Lifetime Value (LTV) across segments. Additionally, identify key characteristics that distinguish high-performing members from others.
Customer Journey Management for Engaged Customers
With AiTrillion, you can build a points system and a VIP program with tiers that offer higher earning ratios. This information can then be synced with ECPower using customer tags.
In ECPower, you can monitor customer movement between segments. For example, track how many customers have ranked up from Bronze to Silver in the last 7 days, providing deeper insights into their behavior and engagement patterns.
Identify the Differences Among Affiliates and Membership Plans
With AiTrillion, you can build both a membership program and an affiliate program, and then sync that information with ECPower using customer tags.
In ECPower, you can compare key metrics like Lifetime Value (LTV), purchase data trends, or popular products between members and non-members. Additionally, use ECPower’s insights to identify the differences between your top-performing affiliates and other customers, helping you refine your strategies based on these insights.
Targeted Messaging with ECPower Segments
Send emails, SMS, and WhatsApp messages to specific segments managed within ECPower. This enables you to refine your marketing efforts by targeting customers who have made their first or second purchase of a particular product, leading to more precise and effective campaigns.
How to Sync Segments Between ECPower and AiTrillion
Sync VIP tier at AiTrillion → ECPower
With the AiTrillion Loyalty Rewards Points Program, you can set up tiers called a 'VIP Program,' where customers are assigned premium tiers with higher earning ratios.
Tiers can be assigned based on points earned over a set period, such as the last 365 days or a calendar year. For detail, please refer to their documentation.
In the 'Tier Setting' section under 'Add Tag,' you can assign customer tags to specific tiers, as shown in the screenshot.
Tips: You can use ECPower's tag information to assign tiers if you choose the tag-based points program option.
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Sync Membership Plan Information at AiTrillion → ECPower
To boost your revenue with recurring payments,you can create a membership plan using 'Membership V2' in AiTrillion. For details about building a plan, refer to their documentation.
Shopify customer tags can be assigned to each plan on the membership configuration page as shown below.
For example, you can compare LTV or any key metrics, or purchase data trends like popular products, between members and non-members in ECPower.
Sync Affiliate Group Information at AiTrillion → ECPower
Build your affiliate program with AiTrillion. For more details, see their documentation.
Affiliates can be categorized based on metrics like 'unique customers achieved' or 'total revenue earned' in the Affiliate Group Settings.
You can integrate affiliate group information with ECPower by assigning Shopify customer tags, as shown in the screenshot.
For example, use ECPower to identify the difference between your top-performing affiliate customers and others.
Sync Signed-up Customers via Pop-up Forms at AiTrillion → ECPower
AiTrillion allows you to implement smart pop-ups and associate Shopify customer tags, as shown in the screenshot.
For example, you can track the revenue generated over time from customers acquired via specific pop-ups.
Advanced: Sync Event Actions at AiTrillion Using Workflow → ECPower
In AiTrillion, configure workflows to add or remove customer tags based on specific triggers, like loyalty point earned, or visited specific page.
*Note: The synchronization timing of tags depends on the workflow settings in AiTrillion. For detailed information, please refer to AiTrillion’s documentation.
How to Use AiTrillion tag data in ECPower
1 Create segments in ECPower: Identify the tags set in AiTrillion within ECPower to create corresponding segments.
2 Find in 'popular customer tag' Insight in ECPower:
Use ECPower's insights to analyze specific segments like 'active repeat customers.' Check what percentage of this segment belongs to the Gold Tier, holds membership status, or falls into the top-performing group of affiliates.
Syncing Segments in ECPower → AiTrillion
1 Set-up Tag Auto-sync in ECPower: Create a segment in ECPower and set up Customer Tag Sync.
2 Utilizing Tags in AiTrillion: Use the synced customer tags in AiTrillion to build targeted segments.
Tips: What's the Difference in Segmentation of ECPower and AiTrillion
Understanding the strengths and differences between ECPower and AiTrillion segmentation can greatly enhance your customer engagement strategy. Here’s a quick rundown:
AiTrillion Segmentation
Strengths:
- Event-Based Segmentation: AiTrillion is great for creating segments based on customer actions, like loyalty points, reviews, and website behavior. This makes it easy to target customers with personalized emails, SMS, and more.
- Rich Event Data: You can leverage various customer activities to build precise, real-time segments.
Limitations:
- Basic Tracking: While AiTrillion helps with engagement, it doesn’t offer advanced tracking of how segments evolve.
- Less Flexibility: It’s more straightforward, which can limit the customization of segments.
ECPower Segmentation
Strengths:
- Advanced Management: ECPower excels in managing detailed and complex segments, giving you the flexibility to combine different conditions for deeper insights.
- Segment Tracking: You can track KPIs and monitor the growth and trends of each segment over time.
Limitations:
- Focused on Purchases: ECPower mainly uses purchase data, which might miss out on other important customer behaviors.
Conclusion
Syncing the two platforms allows you to:
- Maximize Data Use: Combine ECPower’s detailed management with AiTrillion’s event-driven insights for more actionable segments.
- Get Full Insights: Track and analyze customer behavior across both platforms for a complete view.
- Boost Engagement: Use ECPower for creating segments and AiTrillion for engaging them, ensuring your outreach is targeted and effective.
In short, syncing ECPower and AiTrillion leverages the best of both platforms, making your customer engagement smarter and more efficient.
By syncing AiTrillion and ECPower, you can streamline your customer engagement activities, making the most of both platforms' strengths to drive better results in customer analytics and engagement operations.
