Subscriptions are a powerful way to enhance customer loyalty, increase repeat purchases, and ultimately boost the lifetime value (LTV) of your customers.
By integrating Recurpay with ECPower, you can unlock valuable insights and implement data-driven strategies to maximize your subscription revenue.
This guide will walk you through how these two tools work together to supercharge your Shopify store.
What Is Recurpay?
Recurpay is a popular subscription app built specifically for Shopify. It allows merchants to:
- Unlock a Subscription Revolution: Generate recurring revenue with seamless support, powerful subscription APIs, and multicurrency flexibility.
- Easy Migration and Support: Benefit from free white-glove migration assistance and live chat support, making the switch from old subscription apps effortless.
- Flexible Subscription Options: Configure "pay-as-you-go" or prepaid subscriptions, renew subscriptions on specific days or dates, and offer free trials.
- User-Friendly Customer Portal: Allow customers to easily edit, skip, reschedule, or cancel subscriptions, enhancing the customer experience.
- Multiple Payment Integrations: Supports PayPal, Stripe, Shopify Payments, and more, ensuring smooth transactions for your customers.
Recurpay empowers you to utilize powerful tools to instantly increase your Shopify subscription revenue and take your business to the next level.
What Is ECPower?
ECPower is a robust analytics tool designed to create and manage customer segments based on Shopify order data. It helps you:
- Manage Segments in One Place: Track dynamic customer segments with daily metrics like LTV and revenue per segment, overcoming the limitations of default segmentation.
- Visualize the Customer Journey: Transform your envisioned CRM journey map into a digital reality, discovering better paths to nurture profitable customers.
- Gain Customer Insights Easily: Explore analytical reports on repeat purchase rates, customer lifetime value (CLV), purchase cycles, average order value (AOV), and sales. Implement modern retention marketing with automated customer tag integration.
With ECPower, you can delve deep into customer behaviors and preferences, enabling you to tailor your marketing strategies effectively.
How to Integrate Recurpay Data into ECPower
One of Recurpay's standout features is its automatic assignment of order tags to subscription orders, simplifying data integration with analytics tools like ECPower.
Subscription orders are tagged as "Subscriptions Order" and either "Subscriptions First Order" or "Subscriptions Recurring Order". For example, a 3-month subscription would have the following tags:
- 1st Order: Subscriptions First Order, Subscriptions Order
- 2nd Order: Subscriptions Recurring Order, Subscriptions Order
- 3rd Order: Subscriptions Recurring Order, Subscriptions Order
If the customer does not cancel or if the subscription is ongoing, this cycle repeats:
- 4th Order and Beyond: Subscriptions Recurring Order, Subscriptions Order
With ECPower, you can segment customers based on subscription order count or the start date of their subscription.
This requires no additional configuration—simply install ECPower, and it will automatically utilize the tags provided by Recurpay.
Integrated Use Cases
While subscriptions are an excellent way to boost LTV, the real challenge lies in attracting customers to begin their subscription journey.
By integrating Recurpay with ECPower, you can identify which customers are more likely to become subscribers and tailor your marketing efforts accordingly.
- Segment by Initial Purchase Product: Identify products that lead customers to subscribe.
- Subscription Customer Segment: Analyze the characteristics and behaviors of your existing subscription customers.
- Visualize in Customer Journey Board: Connect these segments in ECPower's Customer Journey Board to gain insights into popular paths and monitor journey progress in real time.
You can also manage customers based on the number of subscription orders they have placed. For instance, by analyzing customers with multiple subscription orders, you can see at a glance how subscriptions are boosting LTV.
With a variety of insights explorable by segments, you gain a granular understanding of purchase behaviors at each customer stage. In one case, it was found that 66% of recurring subscription customers placed orders in the Green Tea Bags category, highlighting a key area for focused marketing.
Conclusion
Integrating Recurpay with ECPower provides a powerful synergy to enhance your subscription strategy. Subscriptions are among the best ways to boost lifetime value, and with the automatic order tagging from Recurpay, you can instantly gain deeper insights into your customers' behaviors using ECPower.
ECPower helps you manage, track, and analyze subscription customers effectively, allowing you to implement data-driven strategies that drive growth and profitability.
Start leveraging the power of Recurpay and ECPower today to elevate your subscription strategy and maximize your Shopify store's potential.
