Are you finding it increasingly challenging to retain customers through email marketing alone? In today's competitive e-commerce landscape, customer retention requires more than traditional methods. Mobile apps have emerged as a powerful channel for retention marketing, offering a superior user experience compared to browser-based online stores. With higher engagement rates and the ability to send push notifications with impressive conversion rates, mobile apps are transforming how businesses interact with their customers.
However, building a mobile app from scratch can be a costly and time-consuming investment. Fortunately, tools like OneMobile allow you to instantly create a mobile app based on your Shopify store assets at a reasonable price. But adding a new sales channel is just the first step; operating it effectively is where the real challenge lies.
To truly capitalize on the potential of a mobile app, you need to deliver personalized, relevant messages to your users. Segmentation is crucial, especially for push notifications, as users are more sensitive to what appears on their mobile devices compared to their email inboxes. Additionally, evaluating the effectiveness of your mobile app as a sales channel—measuring metrics like Lifetime Value (LTV) and purchase cycle length—is essential. Visualizing the omnichannel customer journey across mobile, online, and even offline channels can provide invaluable insights for your business.
What Is OneMobile?
OneMobile is a user-friendly platform that allows you to build a stunning and functional iOS and Android mobile app in just a few clicks. With an extensive range of app themes and a drag-and-drop editor, you can quickly customize your app without any coding knowledge. OneMobile's technical team handles the submission process, ensuring your app is successfully published on the App Store and Google Play Store.
Key Features:
- Easy Customization: Create your mobile app effortlessly using ready-made themes and a drag-and-drop editor.
- Seamless Integration: Integrate with analytics, marketing, and other tools to enhance your app's functionality.
- Cost and Time Savings: Use OneMobile's Developer Account to publish your app, saving you both time and money.
- Advanced Push Notifications: Send unlimited, personalized push notifications using advanced AI technology.
- Dedicated Support: Receive devoted support to build, customize, and successfully submit your mobile app.
Install OneMobile on the Shopify App Store
What Is ECPower?
ECPower is a powerful tool designed for creating and managing customer segments based on Shopify order data. It allows merchants to consolidate various customer profiles—such as "first-time buyers," "loyal patrons," or "fans of specific product lines"—and track crucial metrics like customer count, repeat purchase rate, Lifetime Value (LTV), and sales. By automatically synchronizing these customer segments with Shopify, ECPower provides seamless integration with other Shopify tools. Its ability to nurture loyal customers and manage complex marketing cycles makes it an essential asset for e-commerce businesses.
Key Features:
- Manage Segments: Centralize all customer data and create segments using customizable recipes.
- Track Segments: Monitor LTV, revenue, and customer activities on a daily basis.
- Gain Insights: Access over 100 behavior and preference reports to attract and retain customers.
- Visualize Journeys: Digitalize the customer journey to discover better paths to loyalty.
- Seamless Integration: Optimize customer targeting through seamless data synchronization with other tools.
Install ECPower on the Shopify App Store
Integrated Use Cases for ECPower x OneMobile
1. Sync ECPower Segments with OneMobile and Send Segmented Push Notifications
Effective communication is key to customer retention, and personalization is at the heart of it. ECPower's segments are fully synchronized with Shopify customer tags. OneMobile can create customer segments based on these tags, making it straightforward to send highly targeted push notifications via OneMobile to ECPower's segments. This level of personalization ensures that your messages are relevant and engaging, significantly improving the effectiveness of your push notification campaigns.
- How It Works: ECPower automatically tags customers based on their behaviors and preferences. OneMobile reads these tags to create segments within the app, allowing you to send customized push notifications.
- Benefits: Increased open rates, higher engagement, and improved conversion rates due to tailored messaging.
2. Segment Mobile Customers, Track, and Compare
Understanding your customers' behaviors across different sales channels is crucial for making informed business decisions. With ECPower, you can create segments based on sales channels. For instance, you can distinguish and manage customers who made their first purchase via the mobile app from those who initially purchased through the online store and later used the mobile app. This segmentation allows you to:
- Track LTV Growth: Monitor the increase in Lifetime Value among your mobile app users over time.
- Measure Purchase Cycle Reduction: Assess whether the mobile app is helping to shorten the purchase cycle.
- Compare Customer Value: Analyze whether customers who use the mobile app have a higher LTV compared to those who don't.
This data is instrumental in convincing stakeholders to invest more in promoting mobile app usage and tailoring marketing strategies accordingly.
3. Analyze the Journey Across Sales Channels
Today's customers interact with brands across multiple channels, including online stores, mobile apps, and physical locations. ECPower enables you to visualize the omnichannel purchase journey, providing insights into how customers move between channels like POS systems and mobile apps. By understanding these patterns, you can:
- Optimize Customer Experience: Identify friction points and streamline the purchasing process.
- Enhance Marketing Strategies: Develop targeted campaigns that encourage cross-channel engagement.
- Boost Sales: Leverage insights to increase average order value and purchase frequency.
Getting Started with the Integration
1. Build Your Mobile App and Distribute It with the OneMobile Team
Start by installing the OneMobile app from the Shopify App Store. Use their drag-and-drop editor to customize your mobile app or choose from their extensive range of ready-made themes. Once your app design is complete, reach out to the OneMobile team. They will assist you with the submission process to successfully publish your app on the App Store and Google Play Store.
2. Set Up Customer Tag Synchronization in ECPower
In ECPower, navigate to the segment auto-sync settings:
- Enter a Customer Tag Name: Decide on a tag name that represents your segment.
- Enable Automatic Tag Synchronization: Turn on this feature to ensure tags are updated daily.
With automatic synchronization, these tags are regularly updated in your Shopify customer profiles. This allows other apps, like OneMobile, to access the latest ECPower segments through these customer tags.
3. Build Synced Segments in OneMobile
Within OneMobile, you can create customer segments based on the tags synced from ECPower:
- Use 'Customer Tag': In the segmentation settings, select the customer tag you set up in ECPower.
- Add Additional Conditions: Further refine your segments by adding conditions based on app usage or other criteria within OneMobile.
This synchronization ensures that your marketing efforts are consistent across both platforms.
4. Send Push Notifications to Targeted Segments in OneMobile
Create and send personalized push notifications to your segmented audience:
- Create a Custom Notification: Craft a message tailored to your target segment.
- Select the Appropriate Segment: Under 'Select Targeted Segment,' choose the segment synced from ECPower.
- Schedule the Notification: Decide the optimal time to send your message for maximum engagement.
For detailed guidance on customer segmentation in OneMobile, visit their help center.
5. Build OneMobile-Related Segments in ECPower
In ECPower, you can create segments specifically for mobile app users:
- Select 'OneMobile' as the Sales Channel: This filters customers who have placed orders through the OneMobile app.
- Analyze Mobile App Performance: Use these segments to track metrics like LTV and purchase frequency among mobile app users.
By understanding the behavior of your mobile app customers, you can tailor your marketing strategies to enhance engagement and drive sales.
Conclusion
Integrating ECPower with OneMobile empowers you to harness the full potential of your mobile app as a sales channel. By combining ECPower's robust customer segmentation and analytics with OneMobile's seamless app-building and push notification capabilities, you can:
- Enhance Customer Retention: Deliver personalized, relevant messages that resonate with your customers.
- Increase Engagement: Utilize targeted push notifications to keep your customers engaged and informed.
- Boost Lifetime Value: Monitor and improve key metrics like LTV and purchase frequency among mobile app users.
- Optimize Omnichannel Strategies: Gain insights into customer journeys across all channels to refine your marketing efforts.
Ready to elevate your customer retention and engagement strategies?
- Build a sales channel for better retention with OneMobile.
- Install OneMobile on the Shopify App Store
- Operate it effectively with ECPower.
- Install ECPower on the Shopify App Store
Take the next step in transforming your e-commerce business by integrating these powerful tools today!
