1. Summary
Template Showcase is the function to create dynamic segments from templates has been improved.
- The number of templates has been expanded to more than 50.
- You can filter by category or purpose.
- You can access from sidebar menu.
2. Detail guide
"Manage Segments"
| Customer Lifecycle (RFM) |
Create segments based on RFM status. |
| Specific Needs |
Create segments based on purchased products. |
| Initial Purchase |
Create segments based on characteristics at the time of the first purchase (product, acquisition channel, order method, etc.). |
| Acquisition Channel |
Create segments based on acquisition channels and UTM parameters. |
| Purchase Method |
Create segments using order tags. |
| Demographic |
Create segments using customer tags. |
| Geographic |
Create segments based on place of residence (province). |
| Customer Journey |
Create segments based on the customer journey, such as purchasing X on the first order and purchasing Y on subsequent orders. |
"Plan Campaigns"
| Promote Repeats |
Segments suitable for measures to increase repeaters. |
| Promote Cross Sell |
Segments suitable for cross-selling proposals. |
| Promote New Product |
Segments that can be utilized when proposing new products. |
| Generate Revenue |
Segments of customers who are likely to purchase from marketing measures. |
| Wake Up Hibernatings |
Segments suitable for measures to revive hibernating customers. |
| Reward Loyals |
Segments for loyal customers. |
