Classify your customer segments by purpose or use for easier management.
Each group has a fixed URL. Please make use of it for internal sharing!
Let us introduce some examples of creating customer segment groups!
1. RFM Segment
Manage 9 segments that combine the Frequency: 'First-time', 'Repeat', and 'Loyal' based on the number of purchases with the Recency: 'Active', 'At Risk', and 'Churned' based on the most recent purchase date.
2. Segments by Category of First Purchase
Manage segments based on the category of the product purchased first, and compare current repeat customer % and CLV.
3. Segments by Initial Referrer Channel
Manage segments based on which channel was used for the first purchase, and evaluate acquisition strategies from the perspective of nurturing repeat customers.
4. Purchase Step Segment
Manage customers by segmenting them based on the products they purchased after initially buying a 'Trial Campaign'. This allows for the development of strategies that are specifically tailored to meet the diverse needs of each segment.
