ECPower Segment Management - A digital reality of customer journey map for DTC brands | Product Hunt

📑Changes to the Home and Menu Structure

Usability
Aug 5, 2024

Introducing New 'Home'

  • The home screen has been simplified for ease of use.
  • You can now search for segments, insights, and groups directly from the home.

"Cohorts" Integrated into Insights

  • The "Cohorts" feature from the old menu is now part of Insights.
  • Access "Cohort vs Month" and "Cohort vs Nth" from the top of the Insights page.

"Segment Showcase" Moved to "Recipes"

  • "Templates" have been moved to the "Recipes" section.
  • "Recipes" now include articles and apps that provide various ways to use ECPower effectively.

Data in the Old 'Home'

All Store Metrics

  • Showing store-wide metrics in a special format caused misunderstandings about the purpose of our "Customer Segment Management Tools." Therefore, this feature has been removed. You can still see this data by creating a segment for customers who have made at least one purchase.

Segments Previously Set to "Display on Home"

  • These are now called "Favorite Segments." You can access them through shortcuts in the menu.

"Segments with the Most Customer Growth" and "Recently Created Segments"

  • These displays have been removed. Please check the customer segment overview for this information.

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