Jumpstart your segmentation with over 20 proven strategies, including RFM analysis, cross-buying behaviors, omnichannel engagement, customer acquisition, follow-up purchases, CRM journeys, and more.
Basic customer lifecycle segments including RFM - Recency vs Frequency vs Monetary
Behavioral segments based on what they purchased - product, product tag, variations, etc.
Behavioral segments based on how they come to the store - referrers and utm params.
Behavioral segments based on their journey path based on “Nth” or purchase. - “product A at initial purchase” AND “product B at 2nd+ time.”
Analysis based on Nth of purchase. Not only for “initial” or “latest” but for “2nd - 5th”.
Advanced filters. e.g. Customers came from “newsletter” and placed order for 3+ times in the last 365 days
Flexible AND / OR in a nested structure.
Is there a platform you wish to integrate with ECPower beyond Shopify?
Bakery Store Merchant
It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.
Cosmetics Store Merchant
Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.
Gift Store Merchant
Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.
If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more
