Sharpen your customer acquisition by targeting prospects with the highest potential lifetime value. Assess your campaigns' impact on lifetime value and average order value, prioritizing those that attract high-quality, new customers. Streamline your strategies and budget allocation for maximum efficiency, driving profitable and loyal customer growth.
Influence the quality of your customer base right from the acquisition stage by targeting only those with high potential.
Create and leverage powerful lookalike audiences derived from segments of your high-value customers to ensure precision in your marketing efforts.
Promote products that have historically led to increased customer loyalty, ensuring that your outreach efforts are not only targeted but also result in building a more loyal and valuable customer base.
Unlock insights into previously opaque metrics such as campaign lifetime value, payback time, and average order value.
Evaluate which marketing efforts yield the highest number of genuine new customers, alongside their respective customer lifetime values.
Refine your acquisition strategy to prioritize long-term value and profitability by focusing on these crucial metrics
Optimize your marketing budget by focusing on campaigns that enhance the Lifetime Value to Customer Acquisition Cost ratio.
Eliminate costly campaigns that primarily draw in existing or low-value customers, ensuring resources are directed towards more profitable ventures.
Adjust your spending based on the performance metrics of each customer segment to ensure every marketing investment is effectively contributing to your bottom line.
Is there a platform you wish to integrate with ECPower beyond Shopify?
Bakery Store Merchant
It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.
Cosmetics Store Merchant
Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.
Gift Store Merchant
Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.
If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more
