Use ECPower to efficiently manage your customer segments, eliminating the need to juggle customer lists across different tools. Additionally, think about how you can integrate your marketing strategies with your physical stores. By working with the same customer segment data, your team can collaborate more effectively.
When your team uses a variety of tools for Acquisition and CRM, you end up with customer lists all over the place. This makes it hard to see the big picture and track the growth of your customer segments. With ECPower, you can bring all your customer segments from different tools together in one place. You can access up-to-date customer segments from any connected tool, making it easier for your team to work together.
If your business has both an online presence and physical locations, blending your online and offline strategies is key. For example, businesses using Shopify POS can integrate their online sales data, but aligning this with customer segments for marketing purposes can be tricky. ECPower allows you to manage your customers from both physical and online stores, as well as other channels like the “Shop” app, as a single, integrated segment. This enables you and your retail staff to collaborate by using the same data.
Is there a platform you wish to integrate with ECPower beyond Shopify?
Bakery Store Merchant
It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.
Cosmetics Store Merchant
Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.
Gift Store Merchant
Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.
If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more
