ECPower helps you manage your customer segments effectively, making it easier to coordinate between your physical stores and online presence. With it, you can turn customers from external channels into loyal patrons of your eCommerce platform. For instance, offer in-store services to those who've only shopped with you online.
If your business spans both online and brick-and-mortar stores, blending the online and offline experiences is crucial. While Shopify POS allows you to bring together sales data online, integrating customer insights for marketing requires a bit more effort. ECPower lets you distinguish between customers who shop only online and those who prefer your physical store. This way, you can offer tailored experiences, encouraging online shoppers to visit your physical locations and vice versa.
Turning one-time shoppers from platforms like the "Shop" app, "Instagram", or "YouTube" into repeat customers is essential. With ECPower, you can segment your customers based on where they shop, helping you focus on turning them into loyal online buyers.
Is there a platform you wish to integrate with ECPower beyond Shopify?
Bakery Store Merchant
It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.
Cosmetics Store Merchant
Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.
Gift Store Merchant
Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.
If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more
