ECPower Segment Management - A digital reality of customer journey map for DTC brands | Product Hunt

For

Marketers in charge of repeat purchase

- ECPower is a tool to...

Sharpen Strategies for Repeat Conversion

Discover how to boost sales from your current customers with ECPower. Work on reducing newsletter unsubscribes and improving click rates. Start by sorting customers into groups based on their needs and fine-tune your outreach strategy to send the right message at the right time.

Challenges ECPower Can Address

Identifying Effective Repeat Purchase Strategies

Looking for marketing strategies that fit your store better than the usual follow-up emails for abandoned carts, win-back campaigns, or birthday messages? Before jumping into automated campaigns, explore your store's repeat purchase data to uncover unique strategies. ECPower helps you understand which messages and timing are most effective for different customer groups based on their needs.

Minimizing Newsletter Unsubscribes

Sending emails to all your customers at once might seem simple, but if the content doesn't resonate, they might not read it or, worse, unsubscribe. With ECPower, you can divide your audience into groups based on their interests and needs, allowing for more personalized communication. This targeted approach aims to keep your customers engaged and reduce unsubscribes.

Use Case

Tailoring Outreach to Customer Needs

  • Group first-time customers by their interests and what they buy. Then, target them with the right messages at the right times to encourage repeat purchases.
  • Monitor how long it takes for customers in each group to make another purchase and plan your outreach accordingly.
  • Track the "conversion rate by month" for each group as a key performance indicator (KPI), and watch for improvements over time to ensure your strategies are working.
Marketers in charge of repeat purchase

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Testimonials bakery Image
ECPower has supercharged our customer management cycle

Bakery Store Merchant

It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.

ECPower has significantly streamlined our customer relationship and marketing efforts

Cosmetics Store Merchant

Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.

Targeted Marketing Has Boosted Customer Engagement and Doubled Conversion Rates.

Gift Store Merchant

Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.

I am Shopify partner working for merchants. How can I collaborate with ECPower?
I use email marketing tool. Why should I use ECPower?

If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more