ECPower Segment Management - A digital reality of customer journey map for DTC brands | Product Hunt

For

Daily necessities stores

- ECPower is a tool to...

Help You Reach Out at the Perfect Moment

Use ECPower to suggest the next purchase at just the right time for your customers. Additionally, quickly notice when customers are drifting away and engage with them. Begin by organizing your customers into groups based on their needs.

Challenges ECPower Can Address

Timing Your Next Sale Perfectly

Stores that sell items people use regularly, like you, face a unique challenge: understanding when each customer is ready to buy again. This varies greatly because each customer buys different things and has different needs. With ECPower, you can track when each type of customer usually buys again and reach out to them with a timely suggestion for their next purchase.

Catching Customers Before They Leave

Your customers are constantly bombarded with offers from other stores. If a loyal customer hasn't made a purchase in a while, they might be exploring options with your competitors. Use ECPower to keep an eye on buying patterns and identify when a previously engaged customer is starting to slip away. This way, you can act quickly to keep them interested in your brand before it's too late.

Use Case

Timing Actions with Purchase Cycles

  • Start by segmenting your customers based on what they need and buy. This can include not just the type of products they buy, but also specific categories, tags, or variations like color or style.
  • Monitor how often each segment makes a purchase (the average time between purchases) and target those who are due for their next purchase based on when they last bought something from you. This approach helps you to be proactive and relevant in your communications, encouraging repeat business.
Daily necessities stores

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Testimonials bakery Image
ECPower has supercharged our customer management cycle

Bakery Store Merchant

It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.

ECPower has significantly streamlined our customer relationship and marketing efforts

Cosmetics Store Merchant

Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.

Targeted Marketing Has Boosted Customer Engagement and Doubled Conversion Rates.

Gift Store Merchant

Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.

I am Shopify partner working for merchants. How can I collaborate with ECPower?
I use email marketing tool. Why should I use ECPower?

If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more