Compare LTV by Ad Channel

🎯 What’s the challenge?

Making the right investment decisions is hard when you only look at CPA.  
You want to understand which ad channels bring long-term customer value (LTV), not just short-term conversions.

⚙️ How to use ECPower

1. Open the Customer Analysis page
2. Click on Customer Filter
3. Set the filter
   1. e.g. UTM Source Contains XXX
   2. (Optional) To focus only on first-time buyers, open Advanced Filters and select: Nth Order is first
4. Switch to the Repeat Trends tab
5. Check the LTV trend and other metrics for the filtered customers
6. Change the UTM source condition (e.g., Google Ads, Meta Ads) to compare across ad channels
7. Click Save as Segment to save the filter for future analysis

💡 What can you learn & do?

• Google Ads may have a higher CPA, but it leads to higher LTV  
• Meta Ads may bring in low-CPA users, but they churn faster  
  
• Shift ad budget toward channels that bring in high-LTV customers

🧭 Summary

By comparing LTV across ad channels, you move beyond short-term performance and uncover which campaigns drive lasting customer value.