Analyze Coupon Effectiveness

🎯 What’s the challenge?

You issue various coupons to boost sales, but do you know which ones actually work?
Without tracking each coupon's performance and customer behavior, you risk increasing cost without increasing value.

⚙️ How to use ECPower

1. Open the Order Analysis page

2. Click on Order Filters

3. Set a condition like: Coupon includes [COUPON_CODE]

4. On the Overview tab:

   • Check Revenue, AOV, and order volume generated by that coupon

5. On the Insight tab:

   • View top-selling products purchased with the coupon

   • Check traffic sources that led to the purchase

   • See if the coupon was used more by new or repeat customers

6. Try comparing multiple coupon codes by switching the filter

7. Use Save Filters to keep customer groups for future targeting

💡 What can you learn & do?

• Identify coupons that bring in high-value or repeat customers

• Spot low-performing coupons that only attract one-time discount hunters

• Compare customer behavior across different coupon campaigns

• Optimize coupon strategy based on ROI, not just redemption count

🧭 Summary

By analyzing sales and customer profiles by coupon, you turn discount campaigns into data-driven strategies that boost long-term value, not just temporary spikes.