Product Analysis

Understand how your products contribute to sales and retention. With actionable, product-focused insights, improve cross-sell, upsell, and product strategies.

What You Can Do

• Discover which products are frequently bought together or in sequence

• Identify products that trigger repeat purchases

• Compare performance by product type, tag, or variant

• Understand trends across new and returning customers

• Find key products that drive high AOV and retention

🎯 Product Filters

Narrow down your analysis using flexible product-based conditions.

Available Filters:

• Product Name / Product ID / Product Type

• Vendor, Product Tag, Product Variant

• Order Date, Country, Customer Type (New or Returning)

Use these filters to focus on specific products or product groups over a selected time period.

🤝 Frequently Bought Together

See which products are most often purchased together with your selected product or product type (within the same order).

Use this to:

• Design effective cross-sell and bundle strategies

• Promote complementary products

• Understand customer shopping behavior

◀️ Frequently Bought in the Previous Order

Analyze which products were frequently purchased in the order before the one containing your selected product.

Use this to:

• Identify what leads to a product being purchased

• Map product journeys leading up to key purchases

• Enhance sequential marketing strategies

▶️ Frequently Bought in the Next Order

Find out which products are often purchased in the next order after the one containing your selected product.

Use this to:

• Predict future customer needs

• Create upsell or re-engagement flows

• Boost repeat purchase campaigns

Summary

Product Analysis turns product-level data into powerful insights.

With intuitive filters and behavioral insights, you can:

• Improve cross-sell and upsell opportunities

• Understand product performance in the customer journey

• Make data-driven product and marketing decisions

From discovering hero products to mapping out what comes before or after a purchase, this tool helps you unlock the full potential of your product data.